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New hair color and skincare members include Dimitris Giannetos, Dr. Chris Tomassian and Dr. Luke Maxfield.
June 21, 2024
By: Lianna Albrizio
L’Oréal Paris is expanding its League of Experts Collective with the addition of celebrity hair colorist Dimitris Giannetos and board-certified dermatologists Dr. Chris Tomassian and Dr. Luke Maxfield.
The trio will bring their professional knowledge and unique beauty perspective to the brand.
Said Ali Goldstein, L’Oréal Paris, US brand president, “We are thrilled to expand our League of Experts into other categories. Each expert will help us further communicate on the superior technology and research behind our products while also helping make red carpet looks attainable in real life. Our goal with the collective is to leverage each person’s unique beauty background to further engage and educate our consumers in a relatable way.”
Giannetos is a celebrity hair colorist who has traveled the world working behind-the-scenes at fashion shows and is known for his impressive celebrity clientele for whom he’s created red carpet and editorial looks.
Dr. Chris Tomassian is known for his unique ability to make dermatological concepts accessible and engaging for all ages. He captivates audiences on social media through an entertaining blend of dancing, educational insights and factual content.
Dr. Luke Maxfield leverages his deep-rooted background and knowledge in medical education and skincare to empower his followers on social media. He’s become known for his edutaining content that helps others achieve healthy skin.
The trio join the brand’s current League of Experts roster that includes Allan Avendaño, Erica Taylor, Claudia Betancur and Jennifer Yepez, serving as always-on experts for hair color and skincare in everything from attending tentpole brand moments to creating educational content designed to empower consumers at every step of their beauty journey.
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